메인메뉴바로가기

한양대학교 ERICA 산학협력단

홈으로 바로가기 > 연구정보 > 연구성과 > HIGHLY CITED PAPERS (HCP)

연구성과 > HIGHLY CITED PAPERS (HCP)

  • 전임교원이 최근 5년간 출판한 논문 중, 연도별 카테고리별 피인용 상위 1%에 달성된 논문
  • 매월 1회 업데이트
게시글

SSCI Article

Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Ci
Author Paek, Hye-Jin; Kim, Sookyong; Hove, Thomas; Huh, Jung Yoon
Corresponding Author Info Prof. Hove, Thomas (광고홍보학과)
E-mail 메일tbhove@gmail.com
Document Type
Source JOURNAL OF HEALTH COMMUNICATION 2014, 19, 545-560
Times Cited 45 (2017.10.13.)
External Information pdfhttp://www.tandfonline.com/doi/abs/10.1080/10810730.2013.821560
Abstract - 5월/6월 2016부로, 이 인용 빈도가 높은 논문의 인용 횟수가 분야와 출판 연도에 대해 Social Sciences, general 관련 학술 분야에서 상위 1%에 올랐습니다.
- 출판년도: MAY 1 2014

<Abstract>
E-cigarettes are widely promoted on the Internet, but little is known about what kinds of information about them are available online. This study examines message, source, and health information characteristics of e-cigarette videos on the popular online video-sharing platform YouTube. A content analysis of 365 e-cigarette videos indicates that 85% of the videos were sponsored by marketers. These videos highlight e-cigarettes' economic and social benefits, featuring a low level of fear appeal and negative message valence and a high level of marketing information about e-cigarette products. They also convey certain health claims that have been proscribed by the U.S. Food and Drug Administration, the prevalence of which warrants ongoing monitoring and regulatory guidelines for online e-cigarette marketing.
Web of Science Categories Communication; Information Science & Library Science
Funding
Language
리스트